Kev Quirk

Should I Kill My Newsletter?

So I’ve been running my newsletter for around 5 months now, but I’m thinking about killing it off. Let’s look at why…

My newsletter, Craving Coffee, has been a thing for close to 5 months at this point. In that time I’ve accumulated a little over 100 subscribers and have sent 4 editions.

Sounds ok, right? ~25 subscribers per newsletter – not too shabby. But looking at the numbers tells a different story. You see, across those 4 editions of the newsletter, the email has been opened a grand total of 189 times. That’s an average of 47.25 readers per newsletter post.

Add to this the fact that it takes a couple of hours to write and edit a newsletter post, then the costs involved in sending the emails and managing the newsletter system. It’s all a bit shit.

Is it worth it?

So hours of work every month to write, edit and manage newsletters only to have 47 pairs of eyes on them. I’m asking myself, is it really worth it?

Now, 47 readers is better than none. I get that. And it’s great that people are interested in my content, but I make my content available by RSS. So what’s stopping me from simply publishing the newsletter editions as a post on this blog instead. It would save me having to manage the entire newsletter system.

What do you think?

So, dear reader, what do you think? Are you subscribed to my newsletter? If so, do you get any use out of it? Would you be sad to see it go?

Alternatively, do you think newsletters are a waste of time and I should invest my time into this website and writing posts on it instead?

I’d love to hear your thoughts, either by contacting me, or leaving a comment below.

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